Sales via mobile apps overtake those on mobile web

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Mcommerce sales are up 40% this year, compared with 11% sales growth for ecommerce. And, for the first time, mobile apps now make up the majority of mcommerce transactions, reports the e-tailing group, which was recently acquired by Astound Commerce. In addition, mobile app visits exceeded those to mobile websites.

In Q1 2016, online sales accounted for $40billion of which $26.6billion came from mobile and $13.5billion from desktop. Of mobile sales, $13.4billion came from mobile apps, slightly more than from mobile websites ($13.2billion).

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“Retailers need to be proactive in delivering a mobile first experience and it is all about speed,” said Lauren Freedman, senior vice president of digital strategy and chief merchant of Astound Commerce. “They need to create a multi-dimensional merchandising experience that engages the shopper while ensuring that all functionality from search to checkout helps buyers quickly find relevant products; and where checkout is seamless and information is captured from one channel to the next.”

The IAB’s recent report, ‘Mobile Commerce: A Global Perspective‘, found that more than half (57%) of consumers have been using their mobile device to make purchases for more than twelve month and 80% do so because it is convenient and offers better prices.

“Pressing the ‘buy’ button on mobile devices is now a regular occurrence the world over,” said Anna Bager, Senior Vice President, Mobile and Video, IAB. “Marketers and media agencies need to fully embrace smartphones and tablets as a critical pathway for all shopping activities and increase investment if they want to build meaningful relationships with mobile consumers, driving them from discovery to purchase.”



Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with, NBC News,, DisasterNewsNetwork, and many more publications.