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BizReport : Ecommerce archives : October 04, 2016

Report: CPG coupon incentives rising faster than average

While the average coupon values have increased over the past five to ten years, the value of Consumer Packaged Goods (CPG) coupon values are beating that average. According to new data out from Valassis, the average CPG coupon value is just under $2.

by Kristina Knight

CPG brands are pushing coupons to push more product. That's one takeaway from new Valassis data which indicates that the average CPG coupon value is $1.80, and that the average increases to CPG coupons are out-pacing the overall Consumer Price Index.

"As we enter the largest consumer spending season of the year, retailers are seizing the opportunity to further engage consumers with their products and drive economic growth through innovative couponing strategies," said Wayne Powers, chief revenue and operating officer, Valassis. "It's evident that saving continues to be top of mind for shoppers and coupons are a key factor in planning shopping trips and influencing purchase decisions."

CPG coupons have helped shoppers save more than $10 billion during the past three years, with nearly half (42%) of CPG coupon users saving an average of $30/week.

"Value-seeking consumers look for offers across all purchases and feel a high degree of reward based on the number of deals they receive each day," said Curtis Tingle, chief marketing officer, Valassis. "As marketers determine the best route for engaging shoppers, coupons should play an integral role in meeting that deep desire to save."

Tags: coupon trends, CPG coupons, CPG trends, ecommerce, Valassis

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