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BizReport : October 13, 2016 Archive

October 13, 2016 Archive

Advertising | October 13, 2016

Study: Multiple placements key to ad engagement

Marketers have long held that consumers need more than a single ad to engage with a brand. That theory has been backed up in new data from Bospar, which found that both men and women are more likely to click onto a site after seeing information about the company more than once. >>

Ecommerce | October 13, 2016

Travel Roundup: Travelers using multiple devices, not just interested in hotels

When it comes to traveling, consumers aren't just looking at hotels, and they aren't only looking from their desktop devices. >>

Social Marketing | October 13, 2016

Top 3 tips to get more from Facebook Workplace

Facebook's new Workplace feature may look like just another social network, but according to one expert there can be value from the new features. Here are three tips than can help brands take Workplace from typical social networking to a value creating initiative. >>

Mobile Marketing | October 13, 2016

Adoption of mobile payments triples across Europe

Adoption of digital payment methods has risen significantly in Europe over the past year, according to a new study released by financial services firm, Visa. >>



Trends & Ideas | October 13, 2016

UK government warns not enough being done to prepare for A.I. future

British members of parliament are concerned that the Government is failing to prepare for how robotics and artificial intelligence could affect people's lives in the near future. >>

Ecommerce | October 13, 2016

In-store shoppers willing to spend 4x more when human and digital assistance provided

The more assistance a store visitor has - whether it be human or digital - the more that visitor will spend, according to new research released by cloud-based customer experience optimization firm InMoment. >>