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BizReport : October 10, 2016 Archive

October 10, 2016 Archive

Blogs & Content archives | October 10, 2016

Expert: Why brands have content problems

While content may be king, not all brands are capitalizing on content as they should be. In fact, some say the content bubble is about to burst, leaving brands even farther out of touch with consumers. >>

Mobile Marketing | October 10, 2016

Expert: How SMBs can use Apple's new releases

Small businesses are used to operating on shoestring budgets, and Apple software isn't known for being economical. But, according to one expert, there are benefits to investing in Apple's new products. >>

Research archives | October 10, 2016

Survey: Accounts payable still manual

Despite the many assists technology is offering businesses - from programmatic ad buying to automated creative, and digital connection between team members - there is one area in which most businesses remain manual: accounts payable. >>

Research archives | October 10, 2016

Traditional demographics giving brands only half the picture

Brands are only seeing half the story when using traditional demographics, according to new research from Network Research, and should instead delve into research on behavior and attitudes. >>

Ecommerce archives | October 10, 2016

U.S. insurers fail to offer digital customer experience

While many U.S. insurers have a digital presence their inability to answer routine customer queries across several digital channels is impacting the customer experience, according to new research carried out by Eptica. >>

Loyalty Marketing | October 10, 2016

Bank customers loyal but marketers must not rest on laurels

New research from the Direct Marketing Association in the U.S. reveals that the majority of consumers are happy with their current bank but also warns that banks should not rest on their laurels and, instead, seek to provide the more sophisticated features customers crave. >>