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BizReport : Social Marketing : September 13, 2016

Facebook remains a top social media destination for youngsters

Are younger Internet users abandoning Facebook? How often do adults in the UK use social media? The answers, and more, are contained in a new, publicly released, report from digital agency We Are Flint.

by Helen Leggatt

More than eight in 10 UK adults (84%) use social media, reveals London-based We Are Flint in their 'UK Social Media Demographics 2016' report. The survey of 2,092 people across the UK found that the country's social media capital was not London, but Glasgow, where total usage is 99% and daily usage 78%.


Furthermore, We Are Flint's research also puts paid to notions that younger Internet users, at least in the UK, are moving away from Facebook. In fact, it was found to be the second most popular social media platform among those ages 18-29 (92%), closely behind YouTube (96%).

Women were found to be more likely to use social media on a daily basis than men (76% vs. 70%) except for on Pinterest where women were the biggest users. LinkedIn was found to be more likely to be used by men than women.

"The reason behind this study was to fill a gap in public data on platform-specific UK social media statistics," said We are Flint Director Tom Hashemi. "We went on the hunt for this data ourselves and came back empty handed. Being supporters of the open source movement, we figured we'd publicly release them."

Tags: demographics, research, social media, UK

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