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BizReport : September 30, 2016 Archive

September 30, 2016 Archive

Advertising | September 30, 2016

The effect of clutter on ad gaze time and viewability

A new study reveals the effect of cluttered environments on ad gaze time, and warns about the dangers of optimizing campaigns for viewability. >>

Ecommerce | September 30, 2016

Women in UK leading the way in mobile shopping

Women in the UK are using a mobile device far more than their male counterparts when it comes to shopping, according to new data from Worldpay. >>

Loyalty Marketing | September 30, 2016

Today's consumers want more from loyalty programs

There is a big demand for loyalty programs in the UK, particularly among older Brits, according to new research from loyalty marketing agency ICLP, with more than half claiming they would be more motivated to shop frequently with a brand that has a loyalty program. >>

Mobile Marketing | September 30, 2016

Expert: MCommerce nearing tipping point

According to recent IAB data, about 60% of mobile consumers say they'll increase the number of purchases they make via mobile devices over the next six months. There have been similar findings from other studies; one expert believes we are finally nearing the mobile tipping point. >>



Ecommerce | September 30, 2016

Merchants: How to make wishlists work for you

For consumers, the value of a wishlist is simple: it stands as a reminder of products we wish to buy. But, according to one expert, these wishlists can also be put to use by merchants to increase revenue. >>

Loyalty Marketing | September 30, 2016

Top 3 tips to better source loyalty data

Data-driven loyalty can serve as the key to bettering the relationship between brand and consumer by offering an avenue for more personalized loyalty - adding value and driving further engagement through relevant loyalty offerings. Here are our top 3 tips to better source loyalty data. >>