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BizReport : Mobile Marketing : August 03, 2016

Mobile Roundup: Ad services and mobile support

In today's mobile roundup, two new ad options are launching into the mobile space, while a new same-day support module should simplify how businesses work across devices.

by Kristina Knight

ART19 has launched their new podcast platform; the new offering allows for the dynamic insertion of host-read ads into podcasts, along with targeting and audience measurement data.

"With our players and APIs, podcast producers will get listening telemetry. They will see when their listeners start, stop, and skip. They will finally be able to sell impressions, not just downloads," said ART19 Founder and CEO Sean Carr.

And App Annie has launched Marketing Intelligence; the new solution is geared toward giving brands access to better mobile/app marketing data.

"With ever changing mobile ad spend and monetization options and strategies, there was growing demand among leading app publishers for more transparent, readily-accessible data," said Bertrand Schmitt, CEO and Co-founder, App Annie. "Marketing Intelligence allows our clients to benchmark and execute well-informed, efficient user acquisition strategies to better scale their app businesses."

Meanwhile, SOTI, Inc is now offering same day support for Windows 10; they have been a mobility partner with Windows since 2001.

"SOTI has been managing all versions of Windows devices since 2001, establishing ourselves as the first to provide comprehensive device management for rugged Windows CE devices. Today, we continue to lead the industry leader in business-critical mobility management of Windows 10 endpoints ranging from smartphones, tablets, laptops and desktops," SOTI VP of Product Management, Oscar Rambaldini said. "With SOTI MobiControl's same-day support, Windows 10 Anniversary users don't have to wait to experience the enhanced security benefits of the new release."

Tags: app advertising, App Annie, appvertising, ART19, mobile ad trends, mobile marketing, SOTI

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