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BizReport : August 2, 2016 Archive

August 2, 2016 Archive

Advertising archives | August 02, 2016

Expert: Why merchants need more than a customer persona

While buyer personas can help merchants better predict what products will be most important to consumers, one expert believes these personas are only the first step in creating a more engaging online experience. >>

Law & Regulation | August 02, 2016

Survey: Regulatory changes challenging SMBs

There have been a plethora of changes to the business landscape so far in 2016, and they range from crowdsourcing to OSHA rules. One thing each of the regulations has in common: they are costing small business owners time. >>

Ecommerce archives | August 02, 2016

Top 3 tips for start-ups to solidify sales

Having a product or service another business wants is the first step in creating a solid foundation for a startup. The second step is getting into a solid sales rhythm. The problem is that many startups don't have the tools to create a solid sales strategy. Here are three tips to help. >>

Trends & Ideas archives | August 02, 2016

Chat Bots: Intelligence and effectiveness outweigh personality

Could Chat Bots be the answer to today's consumers' need for speed? New research from myclever agency looks at current consumer attitudes towards this increasingly popular AI application. >>

Mobile Marketing | August 02, 2016

Shoppers continue mobile search once in-store

Mobile devices have become vital to in-store shopping and retailers must adjust their campaigns to meet changing customer behaviors. >>