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BizReport : Research archives : July 11, 2016

Study finds Americans less trusting of news from social media

Most Americans are now getting their news online (81%) according to new data from Pew Research, but it's interesting to note that the most trusted news sources remain traditional media outlets.

by Kristina Knight

Pew Researchers have delved into how and where Americans are getting the bulk of their news, and it will come as no surprise that most news consumption is digital (81% online, 72% mobile). One interesting fact is that social media is becoming less trusted as a legitimate resource, and that friends and family are nearly as trusted as media outlets.

In the case of social media, 62% of Americans say they gets news on their favorite social platforms, but only 4% say they trust that news in the social space is legitimate. It isn't just social media that gets the distrust signal from consumers - only 2 in 10 say they 'trust local/national news' a lot and only 14% say they trust news from their family/friends.

"Even as three-quarters of the public gives credit to news organizations for holding our leaders accountable, about the same share (74%) feels the news media favor one side in their reporting," write the researchers. "That far outpaces the portion of online news consumers who sense this about online news they get from friends and family: In that case, just about a third (35%) describe it as mostly one-sided, while 31% say it represents more than one side. Another third say they don't get news from friends and family."

Other interesting findings from the report include:

• 57% of Americans tune to TV 'often' for news
• 38% turn to digital resources 'often' for news
• 20% read newspapers 'often' to get their news

Tags: content trends, news content, Pew Research, social marketing, social media

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