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BizReport : Blogs & Content archives : July 18, 2016

Study: Consumers find VR engaging

When it comes to virtual reality, consumers are finding the content engaging. That's the word from new data from StartApp and Fibrum, which indicates that consumers spend about 30 second within mobile VR ad units.

by Kristina Knight

"Virtual reality is the next big platform, and it truly allows users the opportunity to fully immerse themselves in their own personal digital environment," says Yaroslav Sivokhin, VP of Platform Development at Fibrum. "We want mobile users to be able to take full advantage of the emerging VR experience wherever they are, which is why the emergence of mobile VR is something we truly support. Teaming up with StartApp to display high-quality advertising within our apps allows us to focus on building quality titles without needing to price users out of the mobile VR experience."

The bulk of the time (55 seconds) consumers spend with mobile VR ads is at the front and right sides of the VR unit, which houses, but they spend less time exploring other area of the virtual units as they engage with the ad. On average, those viewing the mobile units spent less than 10% of their time on the left side.

"After seeing the results, we are more certain than ever that mobile VR will turn into an incredible platform for brand advertising," said Ariel Shimoni, Director of Virtual Reality at StartApp. "Users are truly excited about the ads, they offer great engagement opportunities for brands, and by offering immersive, fun experiences, they're the wave of the future."

Tags: Fibrum, mobile marketing, mobile virtual reality, StartApp, virtual reality, vr trends

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