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BizReport : Mobile Marketing : July 08, 2016

Euro 2016 drives time spent in sports magazine apps

Time spent in sports magazine apps, as well as sport gaming apps, as risen significantly as a result of Euro 2016, according to mobile analytics firm, Flurry.

by Helen Leggatt

Last month, marketing tech specialists RadiumOne released data that showed two-thirds of Brits would watch Euro 2016 matches live on TV while using an Internet connected device.

Among those second-screeners, smartphones were predicted be the most popular device (73%) followed by laptops (64%) and tablets (60%). The most popular second-screen activities were forecast to be reading online comments (28%) and using chat/IM to discuss the game (28%) followed by making phone calls (25%) and posting on social media (24%).

New data, this time from mobile analytics firm Flurry, reveals that sport app use in the UK, as well as Germany and France, rose significantly during Euro 2016. Usage was up by 65% as fans kept up to date with scores, game analysis and other related news. Sport magazine apps experienced the highest growth in user attention with time spent in them increasing a whopping 1,129% compared to the same period in 2015.

Furthermore, the number of sports gaming apps also rose during Euro 2016, up by more than a third YoY. The number of sports news app sessions on mobiles was also up 47% in June from a year earlier. Overall, the number of sports app sessions in the UK was up 25 percent.

Tags: apps, Euro 2016, football, mobile, sports engagement

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