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BizReport : Ecommerce archives : June 07, 2016

Report drills down holiday shopping trends

Less than six months until the holiday season is in full swing, and a new report from Bizrate Insights, a division of Connexity, could help merchants perform better.

by Kristina Knight

Researchers with Bizrate Insights looked at how shoppers make purchases for the holiday season, looking at discounts, shipping rates and other data, they've bulleted how merchants can improve their revenue during the busy holiday shopping season.

First, make sure the business is equipped to deliver during those shorter 1-day and 2-day shipping offers. The report shows that 60% of shoppers, with no minimum purchase requirement, with buy if free shipping is offered, but that late deliveries reduced satisfaction rates by up to 35%.

"Late delivery --which tends to spike during the holidays -- leads to a 35% drop in overall satisfaction, and a 31% drop in the customer's likelihood to recommend the brand after receiving their order," writes the company. "During the same holiday period (Dec 10-24th) one-day and two- day shipping orders were the least likely to be delivered on- time--so be sure that you are prepared to follow through on expedited delivery times."

Second, be mobile ready. At least 40% of holiday purchases will be made via mobile devices this year according to the report, so merchants need to have a seamless mobile checkout in place for these shoppers. More than half (58%) of online shoppers have a phone that is compatible with either Apple Pay or Samsung Pay, and about one-third have PayPal in their mobile wallet.

Finally, ensure that promotions are easy to find online, in mobile, and in newsletters.

"When seeking out special deals, 38% of holiday shoppers sign up for a retailer's newsletter, and 35% search on the retailer's website for discounts or coupons. Be sure to make all promotions and coupon codes easily discoverable through your on-site search box," find the researchers.

Tags: Bizrate Insights, Connexity, ecommerce, ecommerce trends, holiday shopping trends

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