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BizReport : Social Marketing : May 31, 2016

Study: How consumers use social to source news

Social networking has changed from a place for long-distance families to keep in touch to crowdsourcing the launch of a new product to the social-shaming of celebrities. And, according to one new report, getting a daily dose of newsworthy events.

by Kristina Knight

When it comes to the news, more and more consumers are turning to social media. That's the takeaway from a new Pew Research Center survey which found more than half (62%) of Americans now get their news via social media; that is an increase of nearly 20% since 2012. Which social sites are getting the most play in the news game?

It should come as no surprise that Facebook, the world's largest social network, leads the way in news with 66% of those surveyed saying the social giant is where they get their news, but Twitter is right behind them with 59%. Researchers also found that most (64%) get news on just one social network - mostly Facebook. About one-third of those surveyed say they get their news on 3 or more social networks.

It is interesting to note one specific difference in social news seekers: some are looking specifically for news items and others happen on the news by chance. For example:

• 62% of Facebook users say they find news 'while doing other things' online
• 63% of Instagram users and 58% of YouTube users say they same
• 54% of Twitter users say they go to social media to specifically look for news items
• 51% of LinkedIn users and 55% of Reddit users say the same

Tags: news gathering, Pew Research, social marketing, social media, social media trends

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