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BizReport : Advertising archives : May 10, 2016

Ad Roundup: Solutions for extended reach

In today's advertising roundup, three new solutions that are set up to help brands better reach their consumers, wherever those consumers are - online or in mobile.

by Kristina Knight

First, AerServ and Moat have partnered on tools for mobile video metrics. Through the partnership, AerServ's mobile monetization suite of tools will be integrated with Moat Analytics, giving brands better insight into how mobile consumers are engaging.

"We're thrilled to partner with Moat in an effort to reinforce our commitment to our clients' success," said Josh Speyer, CEO of AerServ. "Moat is known for delivering highly accurate, in-depth metrics for our industry and provides verifiable analytics and reporting to ensure brands using our platform always get the most from their digital advertising strategies."

And Jetlore has launched the Layout Generator, a tool that allows brands to better personalize content to improve the digital experience. With the tool marketers can combine different kinds of content to give the consumer a better online experience.

"Today's crowded retail market demands that marketers find better ways to more deeply connect with consumers," said Eldar Sadikov, CEO and Founder of Jetlore. "Relationship Commerce is a method for retailers to continuously engage customers with fresh content drawn from diverse sources to deliver non-repetitive relevant experience across different channels."

Meanwhile, Marketo and Vibes have partnered on an automated mobile solution. Through the partnership, brands can seamlessly integrated text messaging and mobile wallet campaigns into existing strategies.

"Marketo clients are hungry to amplify their mobile marketing in order to build stronger relationships with their customers," said Mike Stocker, Senior Director, Product Solutions & Innovation, Marketo. "By integrating Marketo's best-in-class marketing automation platform with Vibes' best-in-class mobile marketing, we've created a solution that empowers marketers to reach consumers on their device of choice with both speed and personalization."

Tags: ad reach, advertising, advertising tools, AerServ, ecommerce, Jetlore, Marketo, mobile marketing

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