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BizReport : May 5, 2016 Archive

May 5, 2016 Archive

Advertising | May 05, 2016

Advertising Roundup: Analytics and mobile engagement

In today's advertising roundup, two releases that cater to brands' access to data, and another which should simplify remote work problems. >>

Ecommerce | May 05, 2016

How reviews from gift-givers can help brands

Reviews left by consumers who are using a brand's product day in and day out are important, there is no doubt about it. But, according to one expert, many brands are missing a crucial segment of reviewers: those who gift items to consumers. Here are three tips for brands to use gifters' reviews to their benefit. >>

Ecommerce | May 05, 2016

iPhone replaces iPad as ecommerce device of choice

iPhones have overtaken iPads in ecommerce transactions in the UK, according to new research from Criteo. >>

Search Marketing | May 05, 2016

51% of Brits can not spot ads in search results

They have the word "Ad" alongside them, highlighted in bright orange, yet according to a recent study in the UK by Ofcom, half of adults in the UK are unable to identify which Google search results are paid ads. >>



Ecommerce | May 05, 2016

Clean fraud and account takeover top UK businesses fraud concerns

Survey results from CyberSource reveal that clean fraud and account takeover are now the primary fraud risks causing concern for UK businesses. >>

Internet | May 05, 2016

Survey: Elections worrisome for SMB owners

Small businesses aren't feeling bullish about their future, primarily because of the upcoming election cycle. That according to a new report which finds that while half (51%) of small business owners believe their revenue will increase over the coming year, nearly as many (40%) believe their revenue lines will remain flat. >>