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BizReport : Trends & Ideas archives : February 24, 2016

What virtual reality content are people most interested in experiencing?

In the coming months, first generation virtual reality headsets will hit the market, but what types of content will those who want to experience virtual reality be interested in?

by Helen Leggatt

With the consumer virtual reality market forecast to reach $8.3 billion by 2020, Futuresource Consulting surveyed 3,000 adult consumers in the U.S. and Western Europe to find out what types of content interests those wishing to watch or experience virtual reality.

The results, published in the report 'Virtual Reality - Niche or Mass Market?', reveal that 39% were most interested in watching or experiencing virtual reality movies followed closely by games (38%). Just over a quarter (27%) expressed interest in virtual reality television and music, 26% said educational content and 26% sports.

While sales of virtual reality gear are currently low, the next few months will see the launch of many high-profile products, such as the Oculus Rift, HTC Live and the PlayStation VR headset, which join the already released Samsung Gear VR.

However, while consumer awareness of virtual reality technology is good for what is a new technology, just 3% of consumers have tried it, says Adam Cox, senior analyst at Futuresource Consulting.

"This needs to be a lot higher if people are going to be persuaded to part with a significant amount of cash," he added. "They need to understand what they're going to purchase and no amount of marketing can do that - with VR you have to try it! VR has the potential to create significant revenue opportunities across the industry and it will fail if consumers aren't aware of the technology or don't have the opportunity to try it.

Image via Shutterstock

Tags: research, technology, virtual reality, VR

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