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BizReport : February 23, 2016 Archive

February 23, 2016 Archive

Mobile Marketing | February 23, 2016

Survey: Mobile experience falling short

The digital experience is becoming more and more important, but according to one new survey a growing number of consumers are finding their mobile experience is not living up to their expectations. Just how important is 'experience'? Very, find the researchers. Most consumers (93%) report they 'take action' when a mobile experience isn't up to par, and of those one-third (33%) say they choose 'to never purchase' from that brand again. >>

Ecommerce archives | February 23, 2016

How machine learning can influence the customer journey

Delivering great customer experiences based on mapping how customers interact with your brand across all touchpoints can be challenging for any marketer. Doing it at scale can seem impossible. According to one expert, when it comes to ensuring great customer experiences via one-to-one personalization, machine learning is the answer. >>

Advertising archives | February 23, 2016

Top 5 tips to turn reviews into advertising

Reviews are one of the best ways businesses can use user generated content (UGC) as part of their advertising strategy. Using reviews, however, isn't just about pulling a few for your front page. Here's how to use reviews to boost the overall marketing strategy. >>

Ecommerce archives | February 23, 2016

Digital channels not as efficient as traditional for query resolution

The importance of a speedy, personal and online customer service channel has been highlighted in a survey conducted in Asia by LogMeIn. >>

Loyalty Marketing | February 23, 2016

Shoppers want more targeted loyalty offers in-store to match online experience

New research reiterates to retailers the need to bridge the offline and online gap and use digital capabilities to boost loyalty participation and conversion. >>

Advertising archives | February 23, 2016

Three's network-wide ad blocking and the IAB's response

Mobile company Three has announced it will introduce ad blocking across both its UK and Italian networks and the Internet Advertising Bureau is not happy about it. >>