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BizReport : Mobile Marketing : January 19, 2016

In-store mobile experience rankings reveal much room for improvement

Walgreens, The Home Depot, and Sephora have been ranked the top three retailers in the U.S. in terms of the quality of their in-store mobile experience in DMI's first annual Mobile In-Store Experience Rankings.

by Helen Leggatt

Today's mobile-enabled shopper is positively influenced both in terms of visitation and purchase intent by today's in-store mobile capabilities. End-to-end mobility firm DMI has released the first rankings that reveal which retailers in the U.S. are providing shoppers with high quality mobile experiences in-store.

"Throughout 2015, we saw a dramatic shift in the industry begin to occur," said Jeremy Gilman, VP of strategy for DMI's brand marketing and customer experience group. "Retailers are beginning to understand and unlock the massive potential behind enhancing in-store experiences through existing mobile applications."

DMI's rankings are based on their Mobile In-Store Assessments and the maximum score attainable is 240. However, the number one retailer, Walgreens, only scored 111 indicating that there is significant room for improvement. The average score was a measly 44, "a clear indicator that even top retailers have work to do in crafting and delivering effective mobile in-store shopping experiences".

The top 10 ranked retailers are:

1. Walgreens
2. The Home Depot
3. Sephora
4. Nordstrom
5, Bloomingdale's
6. Walmart
7. Saks Fifth Avenue
8. JCPenney
9. Target
10.American Eagle Outfitters

Image via Shutterstock

Tags: in-store, mobile, retail

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