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BizReport : Advertising archives : January 22, 2016

Google reveals just how many bad and click-to-trick ads they blocked last year

A combination of computing power and human review enabled Google to block more than three-quarters of a billion bad ads in 2015.

by Helen Leggatt

The rise of ad blocking is, in part, due to people being exposed to dodgy ads, some of which lead to phishing sites than con personal information out of people and some that simply promote misleading claims such as weight loss or hair regeneration.

Google has been doing their bit to reduce such bad ads and, in the process, blocked more than 780 million of them during 2015. In addition, they also caught and rejected more than 17 million 'trick to click' ads that take the form of system warnings. If one had spent just 1 second viewing each of the 780 million ads that were blocked it would chew up 25 years of your life.

As well as such downright misleading or dodgy ads, Google's tally also includes rejections of ads based on poorly designed websites and apps. During 2015, 25,000 different apps were blocked from showing Google ads due to poor design, such as ads being placed too close to a button which could lead to an unintended click.

"Bad ads can ruin your entire online experience, a problem we take very seriously," writes Google's Sridhar Ramaswamy, SVP, Ads & Commerce, on the company blog. "That's why we have a strict set of policies for the kinds of ads businesses can run with Google--and why we've invested in sophisticated technology and a global team of 1,000+ people dedicated to fighting bad ads."

And, adds Ramaswamy, Google intends to try to stay one step ahead of fraudsters in the coming year by "further restricting what can be advertised as effective for weight loss, and adding new protections against malware and bots".

Image via Shutterstock

Tags: advertising, apps, fraud

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