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BizReport : Internet : January 19, 2016

Ad Roundup: Rewards, API tools released

In today's advertising roundup: smarter rewards and a mobile API upgrade.

by Kristina Knight

First, SOTI has launched SOTI MobiControl 13.0; the new version includes a set of web service APIs that offer integrated device management to developers. The 13.0 version also includes Windows 10 Enhancements and Android for Work Enhancements.

"With MobiControl 13.0, we're focused on enabling the next phase of enterprise mobility, by further refining the ability to customize mobile management experiences," said Oscar Rambaldini, Vice President of Product Development at SOTI. "By unlocking our APIs for integration, third-parties including enterprise developers, value-added resellers and systems integrators can deliver device management features into their custom workflow environments at a rapid pace, fueling new innovations and use cases yet to be discovered."

And Virtual Incentives is powering Constellation's new digital rewards platform, giving users 'intelligent' digital rewards. These rewards are for use both online and in stores and include offerings on Constellation's GiftCard PASS product. The rewards are offered based on customer behaviors - like making a purchase or referring a friend.

Jonathan Price, CEO of Virtual Incentives, said, "The program with Constellation really showcases the scope of our capabilities in the consumer promotions market. Today's consumers value immediate results and instant gratification, so our virtual delivery and easy integration worked well for Constellation's programs."

And AlpNames has surpassed the 1 million domain names mark; the company is now managing more than 1 million domain names. That makes them the second largest gTLD registrar in the world. It also moves them ahead of GoDaddy.

Tags: AlpNames, ecommerce, mobile marketing, rewards marketing, SOTI, Virtual Rewards

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