U.S.: Ecommerce still accounts for small % of total retail sales

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Total retail sales in North America reached $5.254 trillion this year. Of that, $4.785 trillion in sales was from the U.S. In fact, more than a fifth of the world’s retail sales occurred in the U.S. in 2015.

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However, despite record-breaking numbers of online sales this year and double-digit growth in total online sales, ecommerce retail still only accounts for 7.1% of all retail sales in the U.S. While that share is growing, eMarketer forecasts that, by 2019, less than 10% of retail sales will be made online.

In Asia-Pacific the share of ecommerce retail sales is the highest in the world – currently at 10.2% – while in Europe 7.5% of retail sales were made online in 2015.



Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.