2 key video challenges for 2016

First, producing high-volume ads.

“In 2016, video growth will continue to accelerate, and therefore the needs of advertisers to create video ads will accelerate at the same rate. We are seeing more and more advertisers who are interested in entering the marketplace for the first time and creating video ads,” said Tim Krozek, CEO, Boost Media. “This presents a huge opportunity for content creation and for the measurement of the efficacy of those ads. 2016 will present a huge opportunity for more technologies and platforms to this easily. Our company helps advertisers with the creation and management of video ads, and our platform provides insights and learnings about what is resonating and performing well.”

Second, more variety in video units.

“The proliferation of native ads across key publishers, consumer usage on mobile devices shifting to greater than 50%, and the increase of consumer time spent on of social platforms (i.e. share of voice increase), leads to opportunity for companies who create variations of ad types and formats at scale,” said Krozek. “You only need to look at the ever growing number of technology providers in the market and on the LUMA landscape to understand just how complicated the ad tech ecosystem has become. 2016 will be a year of consolidation and acquisitions. Public companies are flush with cash and inflated stock prices, which leads to a perfect storm for action.”