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BizReport : Trends & Ideas archives : November 27, 2015

Consumers expect shopping experience to be revolutionized by wearable tech

Nearly three-quarters of consumers believe wearable technology will be the future of retail, according to a recent survey conducted by Vista Retail Support.

by Helen Leggatt

Shoppers in the UK believe the many aspects of shopping will be revolutionized by wearable technology such as smartwatches, fobs, wristbands or even smart clothing within the next two to five years.

The technology is perceived as bringing improvements to many aspects of the shopping experience including store navigation, accessing product information and payments.

The vast majority of shoppers (82%) cited speed at the checkout as the main benefit of wearable technology while almost half (49%) say it will better allow them to receive personalized information and offers while in-store.

"They appreciate its versatility and can see how it will help them in many different retail environments," said James Pepper, Vista Retail Support technical director. "It is a technology that will become part of everyday life, making travelling, shopping, grabbing a bite to eat or having a coffee so much easier."

When asked what they would use wearable technology to pay for, almost three-quarters (73%) said public transport or taxi services followed by beverages such as tea and coffee. More than half said they would use wearable technology to pay for fast food or entry to a venue.

"This survey demonstrates that this is how shoppers expect the instore experience to develop and retailers need to prepare for it," added Pepper. "They must have the right infrastructure in their stores so shoppers can use their wearable devices easily and securely."

Image via Shutterstock

Tags: retail, shopping trends, technology

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