RSS feed Get our RSS feed

News by Topic

BizReport : Ecommerce archives : November 25, 2015

Click-and-collect drives additional in-store sales

A new survey from ecommerce and order management provider Shopatron found that many shoppers this holiday season are looking for the convenience of ordering online and collecting in-store.

by Helen Leggatt

Nearly one-third of U.S. shoppers say they plan to use click-and-collect services when purchasing gifts this holiday season. This, says Shopatron, is a win-win situation for retailers as 40% of consumers make additional purchases in-store when they pick up their online purchases.

Furthermore, retailers save on shipping costs while driving foot traffic to stores.
However, in order for the click-and-collect to work, the process needs to be easy and hassle-free for customers, and many retailers are unprepared to provide the experience consumers demand.

According to Forrester Research, 70% of U.S. online consumers said they partake in buy online, pick-up in-store options. Earlier this year, King Retail Solutions asked shoppers in the U.S. if they were interested in buying online and picking up in-store - more than three-quarters (78%) said they were game. In fact, almost half of those polled said they had already taken this route in the past year.

Yet, a study earlier this year by RIS News found that only 21% of U.S. retail execs had up-to-date technology in place to handle the process seamlessly. Without the necessary processes in place, retailers risk products not being available at the correct time, thus causing a customer a wasted trip and damaging their reputation.

Barry Barnes /

Image via Shutterstock

Tags: delivery solutions, fulfilment, holiday 2015 trends, omnichannel, retail

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.