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BizReport : Advertising archives : November 19, 2015

App marketing firm sees mobile app TV ad bookings surge

A company that specialises in helping app developers advertise their products on television has reported a huge surge in the number of ad slots booked for the holiday period compared to last year.

by Helen Leggatt

Quaid Media, an app marketing firm which specializes in helping app companies market their products through television advertising, reported back in August of this year that it had already booked more than 12,000 TV ads across 11 countries - a 10x increase over the whole of 2014.

New data from Quaid shows that the holiday 2015 period will see more app television ad records broken. To date, Quaid has booked 14,000 ad slots across 12 countries for Q4 2015, fifty times more than booked for the same period last year and more than the previous quarters of 2015 combined.

"2015 has been the year when app marketers have really started to leverage TV as an important marketing channel," said Volker Dressel, General Manager at Quaid Media. "Marketers are recognizing TV's unsurpassed brand building power to acquire new users and create a 'halo effect' that enhances campaigns running across other marketing channels."

Josh Rinsky, VP Sales and Business Development at Quaid Media suggests that mobile app developers can take advantage of TV ad slots in the days following Christmas Day when those with new smartphones and tablets will be looking for apps for their new device.

Image via Shutterstock

Tags: advertising, app, holiday 2015 trends, mobile

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