Adobe: $27billion spent so far, 46% mobile traffic

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Between November 1 and November 24, U.S. consumers spent $26.8 billion online, 8.5% more than the same period last year, according to Adobe’s first set of 2015 Digital Index Online Shopping data for the holiday season.

That equates to an average of $98.10 per Internet user. The average order value has increased 7% YoY to $125.63. ‘Singles Day’ (November 11) set a new U.S. record, found Adobe, with $1.35 billion in sales.

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Mobile continues to play a dominant role in online shopping and accounted for 46% of retail website visits (35% smartphone and 11% tablet) during the reporting period. Mobile generated 24% of sales totaling $6.3 billion.

Top selling products so far include Samsung and LG TVs, iPad Minis, Dyson vacuum cleaners, and Dell Inspiron computers, some of which were heavily discounted.

“Discounts are currently averaging 21% and out-of-stock incidents are already higher than last year by five to ten percent,” said Tamara Gaffney, principal research analyst, Adobe Digital Index. “Top selling products like the Xbox One, Samsung Gear VR, Star Wars’ Kylo Ren, and the GoPro HERO3 are already running low in stock.”

Adobe will be sharing live updates on Twitter (@adobeindex) on Thanksgiving Day, Black Friday and Cyber Monday naming the top selling gift items for each day, which items are expected to be out of stock soon, total online sales by hour/day, the impact of mobile and social, and more.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.