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BizReport : Ecommerce archives : November 27, 2015


50% of Millennials will do most of their holiday shopping on Black Friday, Cyber Monday

New data from Influenster reveals the shopping habits of Millennials during Black Friday and Cyber Monday including what they will be buying, how much of their holiday shopping they plan to accomplish and which stores they will be heading to.

by Helen Leggatt

As the 2015 holiday season shopping rush official begins, Influenster has released the results of their survey of 6,500 U.S. Millennials which reveals that nearly all (93%) plan to shop on Black Friday and Cyber Monday. Their top three planned destinations are Target (85%), Amazon (70%), and Walmart (66%).

During those two peak sales days, just 6% of Millennials plan to do all their holiday shopping, while 50% will do most and 44% some.

budget millennials.pngOf those planning to shop, the days on which they will do so is fairly evenly split with 35% planning to shop more on Black Friday, 26% planning to shop more on Cyber Monday and 39% planning to do an equal amount of shopping on both days.

However, more than half (52%) said they don't enjoy shopping in stores on Black Friday compared with just 3% who don't like shopping online on Black Friday or Cyber Monday. Around four in ten will research online before heading out to the stores.

While social media is not considered somewhere to make a purchase, more than half (58%) of Millennials said social media posts may influence their purchase decisions. Social media is just one way in which Millennials said they are influenced - nearly three-quarters (72%) cited online reviews, 53% word of mouth, 47% brand websites, 28% television, 24% catalogs and 24% magazines.

"During these last few days leading up to Black Friday and Cyber Monday marketers should make sure that millennials are buzzing about their brands on social media and that there is a lot of user-generated content surrounding their brands so that they don't get left in the cold," said Influenster CEO and co-founder Aydin Acar.






Image via Shutterstock

Tags: holiday 2015 shopping trends, Millennials, social media








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