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BizReport : Ecommerce archives : October 01, 2015

Study: Families planning for Halloween

Break out the fake spider webs, costumes and candy. According to new data out from the International Council of Shopping Centers (ICSC) about 8 in 10 US households will be celebrating Halloween this year. In fact, 76% say they'll spend at least as much for their 2015 spooktaculars as they did in 2014.

by Kristina Knight

Just what will they shell out the cash for? Most (76%) say they'll buy candy, drinks and other food staples in preparation for the holiday while about half (44%) say they will shell out for household decorations and 39% report they will buy costumes.

As for where they will shop, most (99%) say they'll buy at least some of their Halloween necessities in stores while 36% say they'll buy at least one thing online for the holiday; 22% report they'll buy online but will pick up in-store.

"As omnichannel shopping continues to pick up steam, both consumers and retailers will benefit greatly," says Jesse Tron, ICSC Spokesman and Communications Director. "Shoppers will see even more seamless offerings that blend digital browsing and research with the convenience and speed of the in-store experience. And store retailers can rejoice, since 84 percent of online Halloween shoppers picking up items in-store say they're likely to buy additional items that were not part of their original purchase."

Other interesting findings from the report include:

• 73% will shop discount stores, 51% will shop in the grocery store
• 83% of Halloween budgets will be for in-store purchases
• 12% say they'll buy online and have the items shipped home
• 5% say they'll shop online but ship to the store for pickup

Image via Shutterstock

Tags: ecommerce, ecommerce trends, Halloween shopping, ICSC, retail trends

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