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BizReport : Advertising archives : October 13, 2015

Report: Facebook tops Google for display growth

Change is in the wind in the display advertising space. That according to one new report which indicates a social network is gaining ground on a perpetual advertising leader.

by Kristina Knight

The tide may be turning against Google - and toward Facebook. That's the takeaway from a new IgnitionOne report which indicates that during the last quarter Google's display growth faltered while Facebook's skyrocketed.

Here's is how the display growth segment tracked out for Q3: Facebook saw a 40% increase in display advertising YoY while Google showed just a 19% increase.

"While Google still owns the majority of display spend, Facebook is quickly catching up," said Will Margiloff, CEO of IgnitionOne. "And with Facebook's debut of Atlas and Google's response of Custom Match, it's clear that these two heavyweight champs intend to keep going at each other in the ring like Ali and Frazier. It's only a matter of time before we find ourselves with another Thrilla in Manilla on our hands - neither of these players is going down without a fight."

Other interesting findings from the IgnitionOne Q3 2015 Digital Marketing Report:

• Overall search spending increased 12% YoY; both CPC and CTR rates increased, as well
• Mobile search showed a 56% YoY increase
• The mobile spend breaks down to 64% allocated to smartphones and 36% going to tablets
• Overall programmatic spending increased 7% YoY
• Over half of the programmatic spend (53%) was focused on remarketing ads

Image via Shutterstock

Tags: ad trends, advertising, advertising trends, Facebook, Google, IgnitionOne

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