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BizReport : Advertising archives : October 13, 2015

Ad Roundup: SaaS, partnerships and increased feedback

In today's advertising roundup a trio of releases into the online space - one offering SaaS tools, a partnership for fraud prevention and a new release that ups the feedback brands obtain.

by Kristina Knight

First, Feedzai and Emailage have partnered to offer merchants another level of fraud protection. Through their partnership the two entities will create a machine learning solution to provides email and fraud risk assessments for merchants in the online space.

"Fraudsters get smarter as quickly as data comes in, and we need to be smarter, more nimble, and as thorough as possible - which means acquiring and analyzing all sources of data," said Nuno Sebastiao, CEO of Feedzai. "Email is a global data identifier already collected in nearly every transaction, and adding this layer to our evolving and growing sources of data that we analyze and assess to mitigate the risk of fraud in real-time makes our algorithms smarter and keeps commerce safer."

Meanwhile Impartner has announced an push into Latin American territory. The company has hired Juan Munoz as the LATAM vice president; he will head up the Latin American offices. The move comes less than a year after an expansion into the EMEA. Impartner provides SaaS Partner Relationship Management solutions.

"While the PRM industry in the US and the EMEA markets is fairly well developed and growing rapidly, Latin America has been relatively under served," said Impartner CEO Joe Wang. "We're excited to have someone with Juan's extensive experience with both software technologies and with building powerful, Latin American channel networks to help extend our PRM technologies into this critical market."

And Plot has released into the online space; the new platform offers rich video and audio feedback, giving brands additional insight into their engagement stats. The viewer/listener feedback is captured from within the native interface.

"[Plot] allows users to share recordings of what they see in front of them along with audio feedback recorded via their microphone to those who are building the product within seconds," writes the company. "Collaborating on feedback is just as important as collecting it. Plot also allows an unlimited number of team members to join and collaborate on any project. Team members can playback visitors feedback, edit active questions and targeting options, or engage users with product updates or features."

Image via Shutterstock

Tags: advertising, advertising feedback, advertising tools, Feedzai, Impartner, Plot

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