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BizReport : Ecommerce archives : October 12, 2015

92% of top UK retailers use social media

Imaging technology firm SpinMe's recent research found that the vast majority of the UK's top 50 retailers now actively engage on social media platforms to boost sales.

by Helen Leggatt

Social media is used by 92% of the UK's top retailers, found SpinMe's latest research into online merchandising techniques. The study, which took into account five categories - department stores, clothing, home improvement, general merchandise and grocery - found retailers use social media to boost visits to both on- and offline stores and increase retention.

While many use the likes of Facebook and Twitter for customer support functions, 88% also create original content to inspire and engage their audiences. Just over a quarter (28%) offer consumers who interact on social media special offers and promotions, such as discounts for checking in or entry to a prize draw for reTweeting/sharing.

All those retailers who use social media were found to have a presence on both Facebook and Twitter, 80% had a YouTube channel, and 64% an Instagram account.

"Social media is not only a community space for loyal customers, it's now a source of inspiration and direction on what to buy," said David Brint, CEO at SpinMe. "Despite 16% of the top 50 retailers not selling online, they are still pushing products in creative ways and inspiring people to make a purchase."

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Image via Shutterstock

Tags: ecommerce, retail, social media

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