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BizReport : October 30, 2015 Archive

October 30, 2015 Archive

Ecommerce archives | October 30, 2015

Adobe: $83b to be spent during 2015 holiday season

According to the 2015 Digital Index Online Shopping Prediction from Adobe the total expected spend of $83 billion will be an 11% increase YoY; most of that spend is expected to go to electronics (60%) while gift cards are expected to account for 10% of the holiday spend. >>

Advertising archives | October 30, 2015

Top 3 tips to create a farm to table strategy

Farm-to-table marketing isn't a new strategy - to farmers or local restaurants. But, according to one expert, this kind of marketing can be used across the business spectrum. Brands can implement a farm to table strategy through community, reciprocity and personalization. Our expert offers his top 3 tips. >>

Blogs & Content archives | October 30, 2015

How to make the most of your content marketing

According to one expert content marketing must be a significant part of brands' marketing strategies in the new year. Here's how to make the most of your content. >>