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BizReport : October 15, 2015 Archive

October 15, 2015 Archive

Advertising archives | October 15, 2015

Ad Roundup: 3 new partnerships

In today's advertising roundup: three partnerships that will increase brands' access to data, and thereby increase customer engagement. >>

Advertising archives | October 15, 2015

What Connexity's new integrations mean for brands heading into holidays

The Connexity CPC Marketplace provides a market for more than 7,000 retailers to distribute their product listings and efficiently drive sales on cost-per-click basis. Retailers provide a data feed, or upload their product offers (175 million high-quality product listings) into its system. Connexity then distributes these product offers to its owned and operated sites: Shopzilla, Bizrate, the newly aquired PriceGrabber and Become, as well as a network of publishers across the web. Over the past few months, Connexity (formerly known as Shopzilla) has been hard at work integrating their acquisitions of the PriceGrabber and Become into a new unified marketplace. >>

Blogs & Content archives | October 15, 2015

Top 3 tips to make customer part of the team

From blogs to social media consumers are weighing in on favorite products and brands all day long. One expert believes this kind of consumer interest can be a huge help to a brand - if the brand is ready to make the shopper part of the marketing team. Here's how to do it. >>

Ecommerce archives | October 15, 2015

Consumers want more product information on in-store packaging

It would appear that there is not enough product information on packaging to enable consumers to make purchase decisions in-store, according to a new study commissioned by Digimarc and conducted online this month by Harris Poll. >>

Ecommerce archives | October 15, 2015

PayPal will pay online shoppers' return shipping costs

Once a perk or promotional tool, refunds on return shipping costs are now integral to attracting online shoppers. PayPal has just announced that it is expanding its returns refund to the U.S. following successful testing in other countries. >>