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BizReport : October 1, 2015 Archive

October 1, 2015 Archive

Ecommerce archives | October 01, 2015

Expert: EMV switch may not stop fraud

Today marks the big EMV switch-over in the US; many have said the switch to chip enabled cards will cut down on fraudulent transactions. According to one expert while some lower fraud rates may be seen, the EMV change won't stop fraud completely. >>

Ecommerce archives | October 01, 2015

Study: Families planning for Halloween

Break out the fake spider webs, costumes and candy. According to new data out from the International Council of Shopping Centers (ICSC) about 8 in 10 US households will be celebrating Halloween this year. In fact, 76% say they'll spend at least as much for their 2015 spooktaculars as they did in 2014. >>

Advertising archives | October 01, 2015

Consumers keen to hear from brands, but not all agree on when

Incentives play a significant role in consumer purchase decisions and two recent studies reveal that retailers that don't employ vouchers and discounts are missing out on a fair chunk of sales. >>

Advertising archives | October 01, 2015

New IAB guidelines to foster consumer trust in content marketing

To ensure more transparency among consumers around digital advertorials, and to help them distinguish advertorial from editorial, the Internet Advertising Bureau has released a new set of guidelines. >>