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BizReport : Advertising archives : September 04, 2015

Ad Roundup: Solutions for mobile, online reach

In today's advertising roundup, a trio of releases that should help brands expand their customer reach through both mobile and social platforms.

by Kristina Knight

Meanwhile Jivox has added advanced HTML5 tools to their Jivox IQ Dynamic Ad Platform; the new HTML5 tools support advanced animation, includes a dynamic video player and includes integrations with developmental tools as well as single-click options for deep uploading.

Jivox CEO and founder Diaz Nesamoney. "We have been developing our HTML5 feature set ever since, delivering today a wealth of functionality that brands and agencies can use right away. Not only does Jivox IQ easily handle HTML5 basics, but now our customers can set the pace for programmatic creative with lightweight digital ads that run complex animations and video on all screens. My advice to brands and agencies worried about #flashpocalypse is simple: run - don't walk - to your nearest HTML5-based ad platform and breathe a giant sigh of relief."

And Adobe has upgraded their mobile offerings to include optimization and analytics tools as well as app messaging options. The new tools should offer mobile brands an assist in keeping their content well-targeted and also fresh for consumers.

Simply Measured has acquired Inside Social; the acquisition gives Simply Measured additional reach into the social space. Simply Measured is a social analytics hub while Inside Social helps brands connect social media shares and engagements with customer lifecycle.

"Brands are investing big dollars in social marketing, but have been unable to connect campaigns and consumer engagement on social networks to business impact in the marketing funnel. Measuring social ROI remains a top challenge for CMOs," said Simply Measured CEO, Adam Schoenfeld. "With the acquisition and integration of Inside Social, Simply Measured is the first company to connect the dots from social activity to the buyer's journey, conversion, and customer lifetime value. Inside Social's unique attribution technology integrated with Simply Measured's leading social analytics platform is the perfect combination to tackle this growing problem for marketers."

Image via Shutterstock

Tags: Adobe, advertising, advertising tools, Jivox, mobile marketing, mobile marketing tools, Simply Measured, social marketing, social marketing tools

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