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BizReport : Advertising archives : September 16, 2015

Ad Roundup: Releases for analytics, ecommerce

In today's advertising roundup, a trio of releases that should increase brands' insight into ecommerce, fraud and partner programs.

by Kristina Knight

Feedzai and Socure have partnered to offer fraud prevention options to financial brands. Through the partnership Socure's Social Biometrics will be integrated with Feedzai's Fraud Prevention That Learns tool, giving brands better insight into transactions.

"Financial organizations today face many risks that were not present even a few years ago, like 'card not present' fraud and the large number of consumers who are creditworthy but credit history-poor," said Nuno Sebastiao, co-founder and CEO of Feedzai. "At the same time, there is an enormous amount of data that these organizations can use, not only to provide better experiences for their customers and prospects, but to differentiate themselves in the marketplace as well. Over the last year, we've fine tuned our machine learning platform to help organizations manage risks and rationalize data output from various internal systems."

Meanwhile Sage has expanded their partnership with Microsoft; they are now collaborating with the software giant for new products built specifically for SMBs' accounting and payroll needs.

"We're pleased to be growing our relationship with Sage, building upon their work with Azure, and extending it to the Office 365 platform," said Julia White, General Manager of Office 365 Product Marketing, Microsoft Corp. "By developing on the Office 365 platform, Sage will ultimately help accountants and bookkeepers to be more productive."

And Impartner has launched their Intelligence platform, a partnership relationship tool that will give brands better analytics to support their Return on Channel Investment numbers.

"There is no question, in 2015, when you sell through indirect channels it's critical that you're easy for your partners to do business with and that starts with your Partner Portal -- it's the front door of your relationship," said Impartner Chief Marketing Officer Dave R Taylor. "However, ROCI is the No. 1 concern of channel chiefs, and Partner Portals are already a goldmine of information on lead follow up, closure rates, marketing performance and sales results. With Impartner Intelligence, we crack open what has been a black box and allow you to see how your individual and collective partners are performing, work with them to plan and manage their performance the same as you do your direct sales team, and truly be able to view and optimize your channel investments."

Tags: advertising, advertising tools, ecommerce, ecommerce tools, Feedzai, Impartner, Sage

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