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BizReport : Advertising archives : September 16, 2015

Ad Roundup: Partnerships and platform extensions

In today's ad roundup: two partnerships that will increase brands' insight, and a platform extension offer more creative control.

by Kristina Knight

First, IgnitionOne, DialogTech and Boost Mobile are partnering for a solution that will give advertisers and brands more insight into display, search and social marketing initiatives. The three will join forces to give brands more insight into campaigns, devices and behaviors.

"Our goal, and the goal of this partnership, is to simplify marketing at every step of the customer journey," said Dave Ragals, global director of search at IgnitionOne. "By approaching each customer as an individual, marketers can drive conversions and revenue. Together our companies help achieve this."

"This partnership will provide marketers a unique toolset to deliver targeted messaging that resonates with their audience to not only improve performance, but also provide a deeper understanding of what creative strategies work and why," said Boost Media CEO Tim Krozek. "Combining the strengths of DialogTech and IgnitionOne with our platform helps us better serve all our customers in the evolving market."

And AOL has expanded their ONE platform, giving brands and agencies the ability to create and optimize campaigns and use deep attribution across screens, devices and media options.

"AOL is on a mission to greatly simplify the chaos prevalent in digital advertising. Creative development, one of the most capital-intensive parts of the advertising process, is certainly no exception," said Bob Lord, President, AOL. "With ONE by AOL: Creative, AOL is not replacing the human touch of the creative process with robots; we are empowering all constituents with data and automation to help inform intelligent, human-driven design and creative that meaningfully elevates business results."

Meanwhile joiz has tapped Ooyala to power third party video, interactive and analysis platforms. Through the partnership Ooyala will power both video and ad solutions for joiz Switzerland and joiz Germany TV channels.

"joiz is a company that really understands the massive opportunities of advanced video technologies and is actively forging relationships with new partners," says Rags Gupta, general manager of EMEA for Ooyala. "We're ideally placed to join forces and create something truly compelling for broadcasters."

Tags: advertising, advertising tips, advertising tools, AOL, ecommerce, IgnitionOne, Ooyala

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