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BizReport : Ecommerce archives : August 03, 2015

Report shows shoppers want retail everywhere

Shopping online, via mobile devices and in stores, consumers want all options. That is the takeaway from new MarketLive data which indicates retail revenue is up across the board, which smartphone buying showing triple-digit growth rates.

by Kristina Knight

"Consumers have shifted their buying patterns to mobile commerce faster than many retailers realize. We're now seeing merchandise traditionally purchased in-store, such as home furnishings, are increasingly being purchased online from smartphones. And, shoppers are seeking out their favorite brick-and-mortar brands online and expecting their websites to work on any device," said Ken Burke, founder and CEO of MarketLive, Inc. "We're calling this trend 'Commerce Anywhere the Customer wants it,' and the more agile retailers and category leaders are outpacing their competitors by constantly adapting to--and embracing--a retail landscape where technology, consumers and markets are evolving at breakneck speed."

Some interesting findings from the MarketLive Q2 2015 Performance Index include:

• Smartphone purchases increased 335% between Q2 2014 and Q2 2015
• Brick & Mortar revenues outpaced the overall retail index by 43%
• Revenue from smartphone shoppers increased 374% in the Catalog category and 207% in Brick & Mortar
• Total revenue increased 1% for Q2 while total visits increased 18%

The MarketLive report also shows social revenue from smartphones increased more than 130% YoY, although total social revenue is still only about 1% of retail shopping. In the social category most revenue comes from Facebook (67%) with 12% coming from Pinterest.

Image via Shutterstock

Tags: ecommerce, MarketLive, mcommerce, mobile commerce, retail trends, shopping trends

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