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BizReport : Internet : August 25, 2015

China's Internet use by the numbers

China might be giving the stock markets a bumpy ride, but when it comes to Internet, social and mobile use, the country is smooth sailing.

by Helen Leggatt

We Are Social has published some incredible statistics relating to digital, social and mobile use in China where there are currently 668 million Internet users, of which 89% are mobile Internet users (594 million).

In terms of total volume of web traffic, PC-based access still dominates, with more than half (56%) of web pages served to users in China's in the past month going to laptop or desktop computers. However, this figure is down 29% year-on-year, while the number of web page requests from mobile devices has jumped 136% to 42%.

(click to enlarge)

The top social platforms used in China are QQ and QZone and it is interesting to note that, despite being blocked by the Great Firewall, Facebook and Google still appear in the 'user reported' social use list.

The world's largest consumer market is embracing ecommerce. Almost one in three Internet users now make a purchase online each month. In the six months to June 2015, China's ecommerce market was worth more than a quarter of a trillion U.S. dollars.

"China's netizens are already very comfortable buying things online, whether that's through their PCs or via their mobile devices," says Simon Kemp, regional managing partner at We Are Social. "The next big opportunity for marketers is to understand how the dynamics of social referral work in China, and use that to move from social engagement to social conversion."

Image via Shutterstock

Tags: China, ecommerce, Internet, mobile, social

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