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BizReport : Ecommerce archives : August 12, 2015

Bronto: Why shoppers abandon carts

Consumers are doing much more of their shopping - from product research to actual buying - online. But, though more shoppers are looking at branded websites and reviews, a good number continue to abandon shopping carts. Why?

by Kristina Knight

There is new data out from Bronto and Demandware that shows 40% of shoppers leave items in online shopping carts so they can come back at a later time to view.

The Revenue Rescue: Saving Sales When Shoppers Stray report also showed shoppers navigate at least 5 pages through the checkout process and that 10% of retailers require shopper registrations.

"The Revenue Rescue research results revealed that 41% of retailers send cart reminders, representing a three-fold increase since 2013," said Jim Davidson, head of research at Bronto Software. "Cart reminder emails give commerce marketers the opportunity to connect with a shopper and provide a helpful customer-centric experience."

Meanwhile, Mblox has released a customer care survey that finds while 73% of businesses believe they are showing their care for their customers only 36% of consumers believe brands care about them. How can brands show they care? By connecting with consumers using their preferred methods:

• 54% of shoppers want to be emailed about shipping status, 31% prefer texting
• 54% of shoppers want emailed returns/credits to their account, 25% prefer texting
• 48% of shoppers want emails about sales/deals nearby, 30% want texts
• 56% want emailed updates about previous orders/inventory
• 50% want to be emailed about special events

Image via Shutterstock

Tags: Bronto, ecommerce, ecommerce trends, MBlox, shopping cart abandonment

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