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BizReport : Advertising archives : August 11, 2015

Ad Roundup: Tools to target, personalize released

In today's advertising rounding, two new tools that should give brands more in-depth looks at their consumer base; and a new partnership focused on travel minded shoppers.

by Kristina Knight

First, Evergage has added recommendation options to their platform; the addition of the recommendation engine gives brands the ability to test and target campaigns and to personalize messaging in real time.

"We strive to offer the most robust real-time personalization platform available today. A natural extension of that, Evergage Recommend was designed to work across industries and verticals - from the more obvious adopters such as retailers, to travel, financial services and publishing companies," said Karl Wirth, co-founder and CEO, Evergage. "This is an exciting new offering for our customers, and we're thrilled to provide a tightly integrated platform for making relevant recommendations that are uniquely tailored to each individual's experience."

And MyAcxiomPartner has entered into an exclusive agreement with the Association of Chamber of Commerce Executives; this agreement will give SMBs tools to design, build and launch targeted, multi-channel campaigns that are targeted to local consumers.

"We've already seen some of our member chambers successfully applying this capability across numerous industries and driving non-dues revenue for their organizations as a result," said Chris Mead, senior vice president, ACCE. "Given the value provides, we also have allocated resources to support small business owners through their local chambers, so that they can better understand how to leverage the site and its capabilities. We're looking forward to bringing the same growth opportunities to small-to-medium business across the U.S."

Meanwhile, Reader's Digest and Priceline have partnered to create customized, integrated travel content centers within RDA properties including Taste of Home and Reader's Digest sites. Through the partnerships the content pages will include travel books sites for hotels, rental cars and airlines as well as access to deals and freebie options.

"Our highly engaged, significant audiences have strong affinities for travel, with surveys showing that 70 percent of the RDA audience sees Reader's Digest as a credible source for travel information and a majority interested in purchasing travel services on our brand sites," said Leslie Dukker Doty, Reader's Digest Association Chief Marketing Officer. "Our partnership with Priceline Partner Network is a natural fit, creating a mutually beneficial bridge across two highly valued brands while bringing meaningful resources and content that further enhances our readers' lives."

Tags: advertising, advertising tips, advertising tools, content tips, content tools, Evergage, MyAcxoimPartner, Reader's Digest

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