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BizReport : August 18, 2015 Archive

August 18, 2015 Archive

Mobile Marketing | August 18, 2015

Survey: Most say push notifications 'are not relevant'

When it comes to engaging with a mobile audience push notifications are a great tool. But, according to one new survey many brands are missing the boat and it's because of relevance. According to Delvv most American's say the push notifications they're receive aren't relevant to them. >>

Mobile Marketing | August 18, 2015

Mobile Roundup: Tools for engagement, content

In today's mobile roundup, two new tools which should set brands up to better engage consumers in the mobile space. >>

Mobile Marketing | August 18, 2015

Decisions, decisions: Mobile app or mobile website?

As businesses increasingly divert resources into creating apps, research reveals that in the UK mobile users are frequently deleting them. So how can businesses prevent their investment being wasted? >>

Advertising archives | August 18, 2015

Video completion rate top KPI for UK advertisers

Videology's latest UK video market report reveals that the 'view through rate' is now a top priority among advertisers. >>

Trends & Ideas archives | August 18, 2015

Internet of Things: 25billion connected 'things' by 2020

By the end of this year, almost 5 billion 'things' will be connected to the Internet, according to a recent infographic by Computer Science Zone. Come 2020, that number will have risen to 25 billion. >>

Social Marketing | August 18, 2015

Top 4 social media tips

For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Transparency isn't new, but with the updated guidelines it's better to be crystal clear now more than ever when disclosing for contests, sweepstakes, videos and images. To avoid consequences - prepare now, you will not regret it. >>

Advertising archives | August 18, 2015

Ad Roundup: Social data, semantic classification and native ads

In today's advertising roundup: A new tool setting brands up to better understand their customers, a native ad offering in the programmatic space and an acquisition that should give brands access to more fluid data. >>