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BizReport : Mobile Marketing : July 27, 2015

Top 3 mistakes of app developers

Getting an app to market is a tough thing, and ensuring it is visible to consumers is even harder. But, one expert says some of the things app developers are doing to get apps to market are actually hindering them. Here are the top 3 mistakes app developers are making.

by Kristina Knight

First, they are almost too inwardly focused.

"New app developers tend to focus a lot on their product and idea. They have a vision and are excited to execute that vision, but one of the biggest mistakes you can make as an app developer is to focus too heavily inward," said Aykut Karaalioglu, CEO, Mobile Action. "Yes, your idea and your product need to be sound, but that is not enough. There are millions of "great" apps in the App Store that no-one uses because they do not reflect current market trends or adapt in response to customers' wants and needs. It is important to pay close attention to the market and respond to customer feedback, even if it is not in line with the developers original vision for the app. For example, don't launch an m-commerce app the day after Black Friday, get it out there early, build your user base and see how it performs before your category becomes more competitive."

Second, they aren't familiar enough with the competitive landscape.

"The app market is extremely competitive and staying on top of who your competitors are and what they are doing is essential to keeping up and getting ahead. Every new app developer needs to spend the time and do serious research into who their competitors are and how they are doing. What are the best practices you can learn from them? Checking your competitors' reviews and keyword performance periodically, with tools like Mobile Action, can teach you a lot," said Karaalioglu.

Third, they don't track the retention and engagement of their consumers.

"Developers are throwing money at expensive cost-per-installs (CPI) for apps that aren't ready for market or have the right tools built-in to understand their users and their behaviors. CPIs are an increasingly irrelevant and a costly metric," said Karaalioglu. "In fact, a VentureBeat study that covered 230 developers, 9,000 apps, and 397 million monthly active users found that "CPI is the worst mobile user acquisition method." The more important thing to track is user activity data -- how are people taking meaningful actions and engaging with an app in a way that drives real value? Cost-per-action and usage are the more important things to measure."

Image via Shutterstock

Tags: app developer, app development, appvertising, Mobile Action, mobile app tips, mobile marketing

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