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BizReport : Social Marketing : July 10, 2015

Facebook gives users more control over News Feed

Facebook has handed over more control over News Feeds to its users via a new preference menu.

by Helen Leggatt

The social network has acknowledged that users are the best placed to know what is most meaningful to them and are giving them more control over what they see on New Feeds.

Currently only available to iOS users, with desktop and Android being added in the coming weeks, users can select the people or Pages they want to see first when the visit the social network. The feature will only initially be available to those in the U.S.

"To help prioritize stories, and make sure you don't miss posts from particular friends and pages, you can now select which friends and pages you would like to see at the top of your News Feed," said Jacob Frantz, Facebook product manager

The function itself isn't new. Facebook users have long been able to curate their News Feeds, but it has been somewhat hard to find and not as clear cut as the new in-stream function.

Marketers will need to develop strategies that encourage users of the social network to keep them in view using unique content and offers.

As well as setting who is seen first in a News Feed, the recent update also has options to discover new Pages based on the types of pages a users has indicated they like seeing content from and a Follow/Unfollow tool that allows users to stay connected to Friends but removes them from the News Feed.

Image via Shutterstock

Tags: content marketing, social media, social network

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