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BizReport : Advertising archives : June 03, 2015

XpressBuy ad commerce platform allows consumers to buy direct from ads

Blending in-the-moment trends and consumer desire is XpressBuy's new 'Ad Commerce' platform that enables consumers to make purchases directly from an online ad on mobile or desktop.

by Helen Leggatt

XpressBuy is making online ads work harder. Instead of ads that lead consumers to a website, it enable monetization of ads for retailers that sell products online. Furthermore, the ad commerce platform is a layer for existing ecommerce engines, including mobile, that works without changing a retailer's existing website, order fulfilment technology or ecommerce platforms.

XpressBuy takes advantage of the right time, right place scenario, bringing products to consumers rather than leading them to a store, creating a new sales opportunity. Other benefits for consumers include:

- Access to product details, images, options;
- Coupons applied automatically;
- Quick and frictionless checkout;
- No intermediary, only the retailer involved.

As well as being more convenient for consumers, the ad commerce platform can enhance advertisers' ability to convert impressions into dollars. According to XpressBuy's founder and president, Murali Subbarao, the format "delivers an average of six times the conversion rates of traditional advertising across marketplaces and social media - easily a majority of places where buyers are connected to the Internet and engaged in content".

More than 450 retailers can already use XpressBuy to drive commerce from mobile ads, social media, mobile email, marketplaces and SMS.

Benefits to retailers include:

- Seamless integration with little setup;
- Use everywhere - ads, social media, marketplaces;
- Capture extra sales in places away from retail site;
- Optimize cost-per-sale with purchase funnel data;
- Higher ROI from Ad Spend on mobile and desktop.

Tags: advertising, ecommerce, mobile, retail, social media

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