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BizReport : Ecommerce archives : June 15, 2015

Hey, Kids, Daddy wants a new wardrobe

A new survey out from Ebates indicates what Dads really want this Father's Day, and the news is just in time for some last-minute campaign tweaks from savvy etailers.

by Kristina Knight

Silly ties are still on the outs, kids, but dear-old-dad wouldn't mind a new shirt or pair of dress pants...or maybe even a new pair of shoes this Father's Day. That's the takeaway from new Ebates data which indicates more than one-third (38%) of dads would like clothing for Father's Day; 31% said they'd also accept beer and 30% mentioned travel.

So, those of you thinking about gifting a set of tools (50%) or BBQ equipment (49%), please, think again.

"Finding the right gift for dad can be a challenge since preferences seem to vary widely from year to year," said Kevin H. Johnson, CEO of Ebates. "Last year, high-tech items like laptops and tablets topped dads' gift lists, but this year it seems like most dads want to update their wardrobes. Shoppers can count on Ebates to let them know exactly what to buy dad, and where to get the best coupons, discounts and cash back on those gifts."

Other interesting findings from the report include:

• 37% of dads say they'd 'least like to receive' a gym membership this year, 27% also said they didn't want a fitness watch
• 72% of dads say they want to spend time with family this Father's Day, with 45% saying they'd like to spend time outdoors
• About one-third of dads say spending between $20 - $50 'is enough'

As for who the greatest fictional father is - Disney's Mufasa leads the pack along with Finding Nemo's Marlin and Modern Family's Phil Dunphy.

Image via Shutterstock

Tags: Ebates, ecommerce, father's day trends, retail trends

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