Facebook opens first office in Africa

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Facebook is looking for new opportunities in Africa with the opening of its first office in the country. Based in Johannesburg the ad sales office opening is part of its ongoing efforts “to help people and businesses connect” via the social network.

Former Ogilvy executive Nunu Ntshingila will head the office.

“Africa is important to Facebook, and this office is a key part of our strategy to expand our investment and presence across (the region),” said Nicola Mendelsohn, regional vice president for Facebook. “Facebook is already a central part of people’s lives in Africa, and with more than a billion people in Africa, we want to do more to help people and businesses connect.”

Facebook is looking to Africa where it has more opportunity for future user and revenue growth more so, at least, than in the developed world where the social media platform has reached near saturation. Currently, 80% of Facebook’s international revenue comes from Asia-Pacific and Europe with just 20% coming from the ‘rest of the world’ which includes Africa and South America.



Kristina Knight is a freelance writer based in Ohio, United States. She began her career in radio and television broadcasting, focusing her energies on health and business reporting. After six years in the industry, Kristina branched out on her own. Since 2001, her articles have appeared in Family Delegate, Credit Union Business, FaithandValues.com and with Threshold Media.