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BizReport : Social Marketing : June 30, 2015

Facebook opens first office in Africa

The social network that already has 1.4 billion active users is now opening up an office in Africa where just 120 million of the 1 billion population are already users.

by Helen Leggatt

Facebook is looking for new opportunities in Africa with the opening of its first office in the country. Based in Johannesburg the ad sales office opening is part of its ongoing efforts "to help people and businesses connect" via the social network.

Former Ogilvy executive Nunu Ntshingila will head the office.

"Africa is important to Facebook, and this office is a key part of our strategy to expand our investment and presence across (the region)," said Nicola Mendelsohn, regional vice president for Facebook. "Facebook is already a central part of people's lives in Africa, and with more than a billion people in Africa, we want to do more to help people and businesses connect."

Facebook is looking to Africa where it has more opportunity for future user and revenue growth more so, at least, than in the developed world where the social media platform has reached near saturation. Currently, 80% of Facebook's international revenue comes from Asia-Pacific and Europe with just 20% coming from the 'rest of the world' which includes Africa and South America.

Image via Shutterstock

Tags: international, social media

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