Enable spontaneous purchases via multiple media, including radio, with PowaTag

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Enabling consumers to make purchases while in the moment, at any place, and at any time has seen buy buttons crop up in many places such as social media and in video ads. New mobile technology from Powa Technologies Ltd has just widened the immediate purchase phenomenon to include radio, television and cinema.

Called PowaTag, the platform enables consumers to conduct instant transactions with their smartphone through any media in real-time. After downloading the app, consumers can engage with advertising by scanning the PowaTag QR-codes on a screen, in print media, or even by holding the phone up to a radio or other audio ad to activate the AudioTag option.

Two taps later and the transaction is complete.

“We’re the veneer that fits between the consumer and the brand and the retailer and makes things easier,” said Dan Wagner, CEO of UK-based Powa Technologies, told AdAge. “If we can do that at hardly any cost to the advertiser, then there’s nothing to stand in the way of adoption. The credit card firms like it. The banks like it. The retailers like it. The brands like it. And the media owners love it.”

According to Wagner, more than 1,200 brands in the U.S., Europe and South Africa have already signed up to PowaTag campaigns that will begin appearing in various media this summer.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.