Amazon lures younger shoppers with Amazon Allowance

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allowance-mrktng-header1070.png‘Amazon Allowance’ is a new way of gifting on the ecommerce site and, no doubt, a push by the ecommerce giant to encourage young shoppers to spend their allowances with them.

As the title suggests, Amazon Allowance allows parents to use it to give an allowance to their children to spend on Amazon. Recipients aged between 13 and 17 can only receive an Amazon Allowance if they set up Amazon.com accounts and use Allowances with the inclusion of a parent or guardian.

People can also set up allowances for themselves to budget or save up for a purchase.

“Sending money to family or friends can be a frustrating process,” said Manish Bansal, general manager of gift certificates at Seattle-based Amazon. “A lot of early customers are using Amazon Allowances as a way to budget – whether through one-time or recurring allowances. We’re also seeing parents using Amazon Allowances to send money to college kids who need help buying textbooks and dorm essentials.”

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.