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BizReport : Advertising archives : May 08, 2015

Online roundup: Partnership and expansions to offer online brands more

In today's online roundup: a partnership that includes programmatic buying options, a new platform for mobile brands and an expansion in how online retailers can accept payments.

by Kristina Knight

First, Digilant and Integral Ad Science have partnered to bring programmatic media buying, at scale, to brands. Through the partnership Digilant users will be given access to Integral's pre-bid platform; this will be advertisers access to brand-safe placements and to optimization for ad viewability.

"We are thrilled to partner with Integral Ad Science to provide an even deeper level of inventory security and brand safety for our clients in markets around the globe and ensure that they are free of concern about fraud while effectively reaching consumers," said Kim Riedell, Digilant's SVP of Product and Marketing. "As viewability and fraud continue to be major issues in the digital advertising space, our relationship with Integral Ad Science assures our clients that we are taking every step necessary to combat these issues."

And Headway Digital will unveil their new MoBrain platform during next week's AppsWorld North America conference. MoBrain is a turnkey mobile ad platform using programmatic elements to help brands connect not only with publishers but with ad networks, DSPs and mobile ad exchanges.

Meanwhile Tipalti has expanded their international payments through partnerships with platforms in 58 countries including Cyprus, Barbados, Morrocco, Hungary, Sweden, New Zealand and Thailand, among others.

"As our network economy customers continue to expand their international partner and supplier footprint to new markets, we will continue to provide more and more payment options around the world to support our clients' rapid global growth," said Chen Amit, founder and CEO of Tipalti.

The platform will also now support wire transfers for local Chinese and Malaysian currencies.

Tags: advertising, advertising tools, advertising trends, Digilant, MoBrain, Tipalti

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